After 25 years of building brands, I’ve learned this: the world doesn’t need more thought leaders. It needs more thought followers. The kind of people who see a good idea — and run toward it. This is a reflection on what that’s meant for me, for IMAGEHAUS, and maybe for what comes next.

Choosing the right business name is crucial for successful marketing. Here are four reasons why a strong brand name matters.

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Good design goes beyond aesthetics; it’s a way of thinking that enhances function and user experience, not just visual appeal.