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The Move For Good

In 2020, amidst a global pandemic, our clients felt this was the right time to launch their version of a fitness company to help people discover and maintain a healthy lifestyle. With over 20 years of experience in the fitness industry, they resigned from their… Read More



A 38-year-old organization, Preservation Alliance of Minnesota (PAM), expanded beyond preservation into an organization that celebrates the arts and events in communities and the emerging entrepreneurs who use commercial buildings in rural communities. It was time for a new name and identity that better reflected who they had become. The… Read More



The team behind Laka Coolers had a great product without a name or brand. We helped define their strategy and brought to life the spirit of Laka: That the everyday adventurer needs a cooler with a different degree of quality, price and design. A cooler that doesn’t break the bank,… Read More



Henry Schein Dental was ready to launch a new product that would shake up the clear aligner industry. Their target audiences? Sales reps, general dentists across the nation and consumers. They needed a brand identity, communication strategy and all print and digital launch materials. That’s where we came in. Read More