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9.11.20

The Move For Good

In 2020, amidst a global pandemic, our clients felt this was the right time to launch their version of a fitness company to help people discover and maintain a healthy lifestyle. With over 20 years of experience in the fitness industry, they resigned from their… Read More

3.2.20

Rethos

A 38-year-old organization, Preservation Alliance of Minnesota (PAM), expanded beyond preservation into an organization that celebrates the arts and events in communities and the emerging entrepreneurs who use commercial buildings in rural communities. It was time for a new name and identity that better reflected who they had become. The… Read More

2.21.20

Laka

The team behind Laka Coolers had a great product without a name or brand. We helped define their strategy and brought to life the spirit of Laka: That the everyday adventurer needs a cooler with a different degree of quality, price and design. A cooler that doesn’t break the bank,… Read More

11.7.19

Little Moments Count

HealthPartners wanted to create a statewide movement to increase knowledge and awareness of the lifelong impact of prenatal-to-three experiences on a child’s brain development. It was an important story to tell and they needed a name, identity and all the touchpoints for a broad public awareness campaign. That’s where we… Read More

10.17.19

Violence Free Minnesota

Founded in 1978, Violence Free Minnesota is a statewide coalition of over 90 member programs working to end relationship abuse. After 40 years, the coalition formerly known as the Minnesota Coalition for Battered Women (MCBW), knew it was time to update their name and identity to better reflect their ultimate… Read More