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CASE STUDY: REVEAL CLEAR ALIGNERS
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OPPORTUNITY
Henry Schein Dental was ready to launch a new product that would shake up the clear aligner industry. Their target audiences? Sales reps, general dentists across the nation and consumers. They needed a brand identity, communication strategy and all print and digital launch materials.
That’s where we came in.
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PROCESS
We studied their organization. We defined the audiences. We gained insight and understanding by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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GETTING SALES REPS EXCITED TO SELL TO DENTISTS
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GETTING CONSUMERS ENGAGED TO CHOOSE REVEAL CLEAR ALIGNERS
“I just wanted to thank you and your whole team for the fantastic work on the Reveal consumer website. I am so excited to share this with the teams. Having this site in place really elevates the Reveal brand and I look forward to leveraging this important asset going forward.”
Rebecca Rowsell | Senior Marketing Manager, Dental Exclusives at Henry Schein
“Thank you for your great work. Everything went so smoothly. We are already receiving positive feedback from the sales team and leadership.”
Amanda Booth | Marketing Specialist, Dental Exclusives at Henry Schein
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