A 38-year-old organization, Preservation Alliance of Minnesota (PAM), expanded beyond preservation into an organization that celebrates the arts and events in communities and the emerging entrepreneurs who use commercial buildings in rural communities. It was time for a new name and identity that better reflected who they had become.

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The Greek word “ethos” means the qualities and fundamental character of a culture that define communities. The prefix “re” defines the breadth of their work. They reimagine, rehabilitate, repurpose, revive, rekindle, restore, reconnect, reuse, reorganize, and even rename.  The tagline then delivers what they do – places reimagined.

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The R-row, The R nods to the past as an arrow yet looks forward to the future, creating a distinct symbol with many uses.