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CASE STUDY: PROFESSIONAL DATA ANALYSTS
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OPPORTUNITY
Professional Data Analysts have made it their mission to create positive social impact by providing tailored data-centric solutions that move public health initiatives forward since 1984. As a public benefit corporation, they are committed to their clients, community and environment.
They came to us with the objective to become the premiere evaluation company in the Midwest, and provide evaluation/statistics/web development services for large, statewide interventions. They needed to have a brand message that reflected this goal.
That’s where we came in.
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PROCESS
We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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CHALLENGE
Professional Data Analysts sought to elevate their position as the premiere evaluation company in the Midwest, with a focus on supporting large, statewide public health interventions. They needed a cohesive brand message that not only highlighted their expertise in evaluation, statistics, and web development but also underscored their commitment to creating positive social impact. The challenge was to craft a brand narrative that resonated with diverse stakeholders, including clients, community members, and the environment, while clearly differentiating them in a competitive market.
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INITIAL CONCEPT A
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INITIAL CONCEPT B
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INITIAL CONCEPT C
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OUTCOME
Through a comprehensive brand strategy, we developed a compelling brand message that encapsulated the core values and mission of Professional Data Analysts. This new messaging framework effectively communicated their dedication to advancing public health initiatives and reinforced their standing as leaders in the evaluation space. As a result, Professional Data Analysts strengthened their market presence in the Midwest, attracted new clients seeking impactful evaluation and data solutions, and solidified their reputation as a trusted partner in driving meaningful, data-driven change in the state of Minnesota. .