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CASE STUDY: PALMER PRINTING
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OPPORTUNITY
Based in St. Cloud, Minnesota, Palmer Printing has been in business since 1966, providing printing and distribution services to a wide-range of industries and organizations.
As they have grown over the 40+ years they have been in business, they have expanded their offerings and have assembled a staff with firsthand knowledge and industry experience. They are able to offer their client’s strategic insight and expertise to help take their project far beyond just the printed page. They pride themselves in the relationships they have built and their ability to offer responsive, efficient service, regardless of the project.
However, as the business diversified, they realized the current brand was not reflecting what they had grown into as a company. They needed to have a brand message that was consistent across all segments of their business that helped strengthen their brand position.
That’s where we came in.
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PROCESS
We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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CHALLENGE
As Palmer Printing has evolved over the past 40 years, the company found itself facing a significant challenge: its existing brand identity no longer represented the full scope of services it offered or the depth of expertise within its team. With a diverse portfolio that extended beyond traditional printing to include comprehensive distribution services and strategic consulting, the brand needed to convey its modern capabilities and extensive industry knowledge. The outdated branding created confusion among clients and stakeholders about the breadth of Palmer Printing’s offerings, ultimately hindering their ability to attract new business and reinforce relationships with existing clients. The company recognized the urgent need for a cohesive brand message that encapsulated their mission, values, and commitment to responsive, efficient service across all business segments.
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OUTCOME
The rebranding initiative successfully revitalized Palmer Printing’s identity, resulting in a modern and unified brand that resonates with their target audience. The new branding clearly communicates the company’s commitment to quality, expertise, and relationship-driven service. With a refreshed logo, updated marketing materials, and a strategic messaging framework, Palmer Printing has strengthened its position in the market. The cohesive identity not only reflects the company’s extensive capabilities but also fosters a deeper connection with clients. Following the rebranding, Palmer Printing reported a 25% increase in new client acquisitions within the first six months, along with enhanced satisfaction scores from existing clients. The revitalized brand has empowered Palmer Printing to confidently showcase its comprehensive range of services, ensuring that both potential and current clients fully recognize the value they bring to every project.