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CASE STUDY: MORRISSEY HOSPITALITY
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OPPORTUNITY
Morrissey Hospitality are leaders in hospitality that manage properties like the St. Paul Hotel, Roy Wilkins Auditorium and Pazzaluna restaurant. They came to Imagehaus with the goal of communicating a clear, compelling identity that better reflected the company’s values and experience to best position them for the future as a legacy company.
That’s where we came in.
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PROCESS
We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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CHALLENGE
Morrissey Hospitality faced the challenge of modernizing their brand identity to align with their esteemed reputation within the hospitality industry. Despite managing renowned properties such as the St. Paul Hotel, Roy Wilkins Auditorium, and Pazzaluna restaurant, their existing branding did not adequately reflect their commitment to excellence, innovation, and the unique experiences they offer. Over the years, the company had diversified its services, yet their visual identity and messaging felt disjointed, failing to convey a cohesive story that resonated with both clients and guests. They recognized the need for a strategic rebranding initiative that would not only celebrate their rich heritage but also position them as a forward-thinking, legacy brand in the evolving hospitality landscape.
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OUTCOME
The rebranding project for Morrissey Hospitality resulted in a striking and cohesive brand identity that effectively communicates the company’s core values and commitment to exceptional service. The new branding encapsulates the elegance and vibrancy of their properties while showcasing their dedication to creating memorable experiences. With updated visual elements, a refined logo, and a comprehensive messaging strategy, Morrissey Hospitality has strengthened its market presence and enhanced brand recognition. The revitalized identity has resonated with clients and guests alike, leading to increased bookings and positive feedback about the enhanced brand experience. By effectively bridging their storied past with a visionary future, Morrissey Hospitality is now better positioned for sustained growth and success as a legacy company in the hospitality industry.