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CASE STUDY: KEN DAVIS BBQ
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OPPORTUNITY
Ken Davis was a jazz bassist from Nebraska who appeared on the Minnesota horizon in the mid 1960’s. Ken opened a restaurant in Minneapolis in the late 1960’s. Like many trendy eating joints of the time, they served chicken, ribs and pizza – and they served a GREAT barbecue sauce.
That’s where we came in.
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PROCESS
We studied their organization. We defined the audiences. We gained insight and understanding by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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INITIAL PACKAGING CONCEPTS
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What have the results and resposnes been.
Client: In our first six months, we saw an increase of 28% in sales!
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