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CASE STUDY: ISABEL SUBTIL
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OPPORTUNITY
Isabel Subtil Food Photography, renowned for capturing food artistry through a lens, sought a fresh brand identity to reflect its evolving vision. This case study explores the journey of creating a compelling new logo and visual identity that speaks to both the elegance and creativity at the heart of Isabel's work.
That’s where we came in.
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PROCESS
We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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CHALLENGE
The primary challenge was to design a logo and identity that not only embodies Isabel's signature style but also resonates with her diverse clientele, ranging from high-end restaurants to artisanal food producers. The identity needed to convey professionalism, creativity, and a touch of sophistication, aligning with Isabel's reputation in the industry.
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OUTCOME
The launch of the new logo and identity has been met with praise from clients and peers alike, enhancing Isabel Subtil Food Photography’s brand recognition. The refreshed imagery not only aligns with Isabel’s artistic direction but also positions her brand for future growth and collaboration.
The collaboration provided a valuable opportunity to distill Isabel's unique aesthetic into a cohesive brand identity, marrying the art of photography with the world of food in an elegant and memorable manner.
