top of page
elements_web_bannerimage.jpg

_
CASE STUDY: ELEMENTS ACUPUNCTURE

elements_1_web_casestudy_fullwidth.jpg
elements_2_web_casestudy_fullwidth.jpg

_
OPPORTUNITY

Located in Dubuque and Davenport, Iowa, Elements Acupuncture + Wellness offers the most complete integrative health methods available with Chinese medicine by board-certified and licensed Acupuncturists. They focus on locating and removing the interference in your body in order for you to be healthy. Elements believes that you’re healthy when your body works the way it was was designed.

To differentiate themselves in the integrative health market, they realized they needed to define and create a cohesive brand. A brand with both a voice and look/feel that conveyed the fact that their clients benefit from their knowledge of services that go way beyond pain, regaining vibrancy and energy for life. It needed to appeal to, engage and inspire their target audience – those people sharing the same beliefs toward optimum health and wellness.

That’s where we came in.

elements_3_web_casestudy_fullwidth.jpg

_
PROCESS

We studied their organization. We defined the audiences. We gained insight and understanding by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.

elements_dna1new_web_casestudy_fullwidth.jpg
elements_dna2new2_web_casestudy_fullwidth.jpg
elements_before_web_casestudy_halfwidth.jpg
elements_after_web_casestudy_halfwidth.jpg
elements_4_web_casestudy_halfwidth.jpg
elements_5_web_casestudy_halfwidth.jpg
elements_6_web_casestudy_halfwidth.jpg
elements_7_web_casestudy_halfwidth.jpg
bottom of page