Dunn Brothers Coffee has been part of the Twin Cities community since 1987 but found themselves lost in an over-saturated coffee marketplace somewhere between the big chain coffee giants and the smaller, hipper local coffee shops. With over 80 stores across Minnesota and neighboring states, Dunn Brothers needed a consistently recognizable identity that also reflected what makes them unique: real, handcrafted coffee and food made by passionate people.

​

Although the task at hand was not a complete brand revolution, the evolution and direction needed to focus on craft, expertise, and passion through new brand standards that informed all marketing material moving forward. Menu boards, seasonal campaigns, merchandise, and social media content and assets all needed to support the new rustic modern voice of Dunn Brothers Coffee.