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CASE STUDY: VIOLENCE FREE MINNESTOA
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OPPORTUNITY
Rebranding a leader in relationship abuse.
Founded in 1978, Violence Free Minnesota is a statewide coalition of over 90 member programs working to end relationship abuse. After 40 years, the coalition formerly known as the Minnesota Coalition for Battered Women (MCBW), knew it was time to update their name and identity to better reflect their ultimate goal: to live in a violence free state.
That’s where we came in.
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PROCESS
We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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BRINGING THE BRAND TO LIFE
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TELLING THE DIGITAL STORY
“We couldn’t be happier or more grateful for the outcome or the process. It’s been such a wonderful experience to work with your team.”
Becky Smith | Communications Director, VFMN
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FORSEE THE POTENTIAL
The IMAGEHAUS Giving Program.
Since 2000, IMAGEHAUS has been committed to building a better community through a giving program based on core values of compassion, creativity, candor and courage (called the FORESEE giving program). In partnership with worthy non-profit partners, we have donated $4 million in creative services to put the power of design to work. Building brands. Creating impact. Expanding audiences and clarifying the vital messages that compel people to care, to listen and to act. Learn more about our 4C work
