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OPPORTUNITY

Since 1980, Design Camp, held in northern Minnesota, has been setting the standards for design conferences nationwide.

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In 2014, AIGA Minnesota chose IMAGEHAUS to create a theme and identity system to elevate their annual Design Camp event to the next level.

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With a long-standing tradition as one of the premier design events in the nation, AIGA Minnesota wanted to raise their own bar.

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That’s where we came in.

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PROCESS

We carefully studied previous themes and designs over the event’s history, looking for areas in which to provide a fresh and new perspective. Once our ideas and insights emerged, we refined our concepts and selected the strongest directions. Using creative copy and imagery, we worked to formulate the overall theme and identity.

Through our proven process, one theme emerged: The Order of Ipsum. We used this theme to develop a secret society, giving life to the event.