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CASE STUDY: CANAPRIME
CannaPrime is an upscale, retail-driven, vertically-integrated health and wellness company focused on the advancement of cannabis as a healer. Their mission is to overcome the stigmas of cannabis by delivering a personalized, welcoming, spa-like experience while educating people in the prime of their lives on the medicinal powers of cannabis —without neglecting those interested in recreational use.
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OPPORTUNITY
CannaPrime needed to bring their vision to life with a distinctive messaging strategy and an upscale brand design that sets them apart in the increasingly competitive cannabis industry.
That’s where we came in.
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PROCESS
We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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GETTING INSIDE OUR DESIGN HEADS
We bring the calming and chic sophistication of the brand DNA tone to life through simplified typography to give the brand an airy, clean feel. A mellow, calming color palette evokes a slight California spa vibe.
The abstracted cannabis leaf matches the style of the typography and is also discrete enough that it doesn’t shout cannabis, which is a concern for some sections of our target audience.
The in-store design and touchpoint extensions exude with a welcoming sophistication that draws you in, brings you comfort and elevates the personalized service you experience at CannaPrime.
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OUR DESIGN EXPLORATIONS
