_
CASE STUDY: ALL SEASON WILD BIRD STORE
_
OPPORTUNITY
All Seasons Wild Bird Store is the authority on bringing any backyard to life – for birdlovers of all intensities. Trend-right and beautiful, this enjoyable experience can be a refuge from industrial life in any season. However, the company needed a fresh new look and feel.
The main challenge for this brand refresh was budgetary. The design needed to be done in segments contingent upon the client’s budget. They needed strategy for a staged rollout of the creative work to maintain consistency.
That’s where we came in.
_
PROCESS
We studied their organization. We defined the audiences. We gained insight and understanding by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
_
AWARDS & NOTABLE MENTIONS
PUBLICATIONS
Seed Bag Packaging:
Martha Stewart Living Magazine, April 2009
STEP Inside Design 100, 2008
Print Regional Design Annual, 2008
Communication Arts Design and Advertising, 2008
Gift Cards:
HOW International Design Awards, 2007
AWARD SHOWS
Seed Bag Packaging:
AIGA MN Design Show, 2008, People’s Choice Award
365: AIGA Annual Design Competitions 29, 2008
AdFed’s The Show, 2008
Gift Cards:
AIGA MN Design Show, 2007
AdFed’s The Show, 2007