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CASE STUDY: AHNESTI
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OPPORTUNITY
AHNESTI, formerly Greenbody Greenplanet, was created out of a desire to bring cleaner, more effective natural alternatives to an underserved segment of the haircare market.
As their vision evolved, they needed a new name and rebrand to make a deeper impact into the industry of natural and organic haircare products for consumers and stylists. They needed to extend their product line to styling aids and their existing brand was not in-line with where they wanted to go.
That’s where we came in.
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PROCESS
We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
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Haircare so pure, even nature would be jealous.
The name Ahnesti (pronounced honesty) was born out of their honest commitment to haircare and styling products designed by salon professionals and formulated with pure flower and plant extracts and 100% natural essential oils. The unique spelling made it stand out in the marketplace and added an “in-the know” factor to those who knew how to say it.
Pure products. Pure performance. The focus of the packaging design was to be as clean as the ingredients used. The circular shapes spoke to the reciprocal benefits of natural ingredients with a hint of science to speak to performance.
“I felt in the initial consultation that I wasn’t just interviewing a design company, I was interviewing a team with passion, foresight, and the ability to see inside my head. It was an easy decision to hire them, and one I will never regret.”
Lorri Weisen | CEO/Founder, Ahnesti
