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Open Arms of Minnesota Logo
Open Arms of Minnesota Headquarters

OPPORTUNITY

Open Arms of Minnesota began in 1986 as an effort to help prepare and deliver nutritious meals to those living with HIV/AIDS.

In 2004, the organization expanded its efforts by offering a wide reaching, unique model of care for people in the community who are sick, need nutritious food, and have no where else to turn for assistance. They became the only nonprofit organization in the state that prepares and delivers free meals specifically tailored to meet the nutrition needs of individuals living with serious and life- threatening diseases, such as HIV, ALS, multiple sclerosis, cancer, and other end-stage diseases.

However, their existing brand did not match this new path that the organization had taken.

That’s where we came in.

Open Arms of Minnesota Graphic Pattern Greyscale

Process

We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.

Open Arms of Minnesota Image Board
Original Open Arms of Minnesota Logo
Open Arms of Minnesota New Logo
Open Arms of Minnesota Graphic Pattern
Open Arms of Minnesota Apron
Open Arms of Minnesota Pins and Car Decal
Open Arms of Minnesota Graphic Pattern

The recipe is 10 fingers, 2 arms, and a little bit of love. That’s a hug.


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Foresee The Potential.

The IMAGEHAUS Giving Program.

Since 2000, IMAGEHAUS has been committed to building a better community through a giving program based on core values of compassion, creativity, candor and courage (called the FORESEE giving program). In partnership with worthy non-profit partners, we have donated $4 million in creative services to put the power of design to work. Building brands. Creating impact. Expanding audiences and clarifying the vital messages that compel people to care, to listen and to act. Learn more about our 4C work

Awards

Open Arms logo:

AIGA MN Design Show, 2010

Open Arms case study:

AIGA MN Design Show, 2010

 

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