The following is from an article in the Fall 2009 Issue of the Scoop, a publication of Open Arms of Minnesota (www.openarmsmn.org).
A longtime friend of Open Arms, Jay Miller was kind when he delicately hinted that perhaps our look was a bit outdated. Given our exciting capital campaign, our expansion to serve more people, our programs in Africa and our bold future, Jay suggested that our existing identity fell short of expressing the real scope of our work. Lucky for us, Jay generously offered the services of his design firm, IMAGEHAUS (www.imagehaus.net), to create and help implement a new brand identity for Open Arms that we’re launching with this issue of Scoop.
Since 2000, the IMAGEHAUS Giving Program has donated more that $2 million in creative services to nonprofit organizations that help people in need. Open Arms is forever grateful to be the beneficiary of nearly $121,000 in services from this worthwhile community-service effort.
The IMAGEHAUS experts are known for taking the time to thoroughly understand an organization before beginning the design process. The results of their extensive analysis determined what they call our “Brand DNA.” Our DNA informs the fresh look and message that will help expand our reach and attract new supporters. Thank you to Jay Miller and his talented creative team.