Packaging
All Seasons Wild Bird Store
Our complete brand audit strategically positions All Seasons Wild Bird Store as a destination for backyard birders and wildlife watchers — year around. We refreshed the entire brand experience through everything from the logo and gift cards to shopping bags, store signage and new packaging for the private label birdseed.
Ken Davis Barbeque
We were afforded the opportunity to reinvent the legacy brand of Ken Davis BBQ sauce. We developed over 15 unique designs and crafted a survey that distributed to over 5000 participants online. Using these consumer insights, we were better able to shape the final direction and created a design that was based on results, not just pretty design.
Kuhlman Company
Our rapport with this Anglo-Italian inspired clothing retailer yielded a complete collar-to-cuff brand makeover. We created an icon and "cable K" pattern for everything from gift cards to point-of-sale.
Tie it all together We created a tie envelope to serve as gift packaging and give customers the sense of quality they have come to expect from Kuhlman.
A box fit for a Kuhlman shirt How do you create a refined yet economical shirt box? Sometimes simpler is better. We had the printer emboss the prestigious Italian-inspired logo we had created as the box was being die-cut.
MadeSmart Housewares
Napa Jack’s
Napa Jack’s had everything that you would expect from a wine, beer and spirits boutique — except the snobbery. We took a full-bodied approach to create a hip, warm and charismatic identity system, direct mail, packaging, gift cards and in-store point of sale.
Carry your wine in style. No plain brown paper bags found here. These wine carriers show customers that this shop is willing to go the extra mile to enhance their buying experience.
OfficeMax
Life is beautiful. Work can be too. Our collaboration with this office supplies retailer has resulted in a new directions for the corporate brand as well as brand positioning, identity development and in-store point of sale for a series of private label brands.
Pagoda
To create a hip, posh Midwest spa that stands out from the myriad of other salon spas, we created Pagoda’s name, identity, business system, signage and advertising.
Extend the brand through consumer touchpoints. Pagoda is a gift of immense and intimate proportions, represented with a gift card system including multiple variations
Extend the brand through consumer touchpoints. Personalized guest interactions are an integral part of the premium experience at Pagoda. Our thank you card system introduced a brand pattern reminiscent of this premium caché.
Relax-a-daisical
Establish your Friday at Relax-a-daisical, the Mall of America’s newest destination for outdoor enthusiasts and weekend-lovers. We developed the entire brand strategy, from the name to the identity, signage, gift cards, bags and boxes.
Schmidty’s
A desire to provide men with damn nice haircuts and manly rub downs led to a new identity, visual language and advertising for this no-frills barber shop.
Sonia Kashuk
Sonia Kashuk beauty brand was born in partnership with Target stores. Along with Target, we developed the packaging design for her self-tanner product line.
THE FIRM
Kicks my ass and I love it summarizes the personality of THE FIRM, a Minneapolis-based workout studio and gym. We revamped the entire brand experience, including identity system, gift cards, postcards, fitness apparel and collateral.
