IMAGEHAUS

In-Store

• All Seasons Wild Bird Store

  Our complete brand audit strategically positions All Seasons Wild Bird Store as a destination for backyard birders and wildlife watchers — year around. We refreshed the entire brand experience through everything from the logo and gift cards to shopping bags, store signage and new packaging for the private label birdseed.

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    A bird on the bag is worth two in the bush. We created this bag duo to elevate the brand and remind customers that they will not receive this kind of hip, urban caché from any other bird specialty shops in town.

• CVS/pharmacy

  CVS/pharmacy is a trusted drugstore resource for all the ways you care. Our collaboration with this health care leader has resulted in everything from national promotional and seasonal campaigns, brand and packaging development and in-store point of sale.

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• Elements Acupuncture

  Located in Dubuque and Davenport, Iowa, Elements Acupuncture + Wellness offers the most complete integrative health methods available with Chinese medicine by board-certified and licensed Acupuncturists. To differentiate themselves in the integrative health market, they realized they needed to define and create a cohesive brand. We developed brand with both a voice and look/feel that conveyed the fact that their clients benefit from their knowledge of services that go way beyond pain, regaining vibrancy and energy for life.

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• Kuhlman Company

  Our rapport with this Anglo-Italian inspired clothing retailer yielded a complete collar-to-cuff brand makeover. We created an icon and "cable K" pattern for everything from gift cards to point-of-sale.

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    Tie it all together We created a tie envelope to serve as gift packaging and give customers the sense of quality they have come to expect from Kuhlman.

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    A box fit for a Kuhlman shirt How do you create a refined yet economical shirt box? Sometimes simpler is better. We had the printer emboss the prestigious Italian-inspired logo we had created as the box was being die-cut.

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    Who is lonely? Kuhlman, a fine shirt shop, was launching its Standards line. We created these in-store promotions, inspired by newspaper personal ads, to introduce customers to this staple line of shirts.

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• MadeSmart Housewares

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• MinuteClinic

  MinuteClinic is doing what they can to make health care a little easier for families across the nation. Our partnership with MinuteClinic has included national awareness campaigns, brand development and in-store point of sale.

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• Napa Jack’s

  Napa Jack’s had everything that you would expect from a wine, beer and spirits boutique — except the snobbery. We took a full-bodied approach to create a hip, warm and charismatic identity system, direct mail, packaging, gift cards and in-store point of sale.

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    Carry your wine in style. No plain brown paper bags found here. These wine carriers show customers that this shop is willing to go the extra mile to enhance their buying experience.

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• OfficeMax

  Life is beautiful. Work can be too. Our collaboration with this office supplies retailer has resulted in a new directions for the corporate brand as well as brand positioning, identity development and in-store point of sale for a series of private label brands.

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• Open Arms of Minnesota

  Open Arms of Minnesota was founded in 1986 to provide healthy home-cooked meals to people living with HIV/AIDS. Through our 4C giving program, we created a new brand identity to position Open Arms for an expanded mission—serving those living with other life-threatening illnesses such as multiple sclerosis, breast cancer and ALS.

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• Pagoda

  To create a hip, posh Midwest spa that stands out from the myriad of other salon spas, we created Pagoda’s name, identity, business system, signage and advertising.

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    Extend the brand through consumer touchpoints. Personalized guest interactions are an integral part of the premium experience at Pagoda. Our thank you card system introduced a brand pattern reminiscent of this premium caché.

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    Worship your Mother. We created a Mother's Day campaign, which was extended in-store with ceiling danglers, counter cards and bud vase signage that presented the gift package offer.

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    Worship your Mother. The Mother's Day campaign included a storefront signage system introducing the "Worship Her" theme.

• Relax-a-daisical

  Establish your Friday at Relax-a-daisical, the Mall of America’s newest destination for outdoor enthusiasts and weekend-lovers. We developed the entire brand strategy, from the name to the identity, signage, gift cards, bags and boxes.

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• Schmidty’s

  A desire to provide men with damn nice haircuts and manly rub downs led to a new identity, visual language and advertising for this no-frills barber shop.

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    A brochure just for men. We created a family of logos inspired by beer, sports and cigars, then translated these into a series of beer coasters with services and pricing on the reverse. The result is a brochure chock-full of testosterone.

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    The gift of Schmidt Our gift card system positions Schmidty's as the ideal gift for existing and potential Schmidtheads. Making it easy to give the gift of Schmidt.

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