AMAZE in an organization with a focus to challenge bias in schools, faith communities and after-school programs through easy-to-use curricula. We developed a new identity for Amaze that matched their credibility and ability to empower young people, so they can make a difference in our diverse world.
All Seasons Wild Bird Store
Our complete brand audit strategically positions All Seasons Wild Bird Store as a destination for backyard birders and wildlife watchers — year around. We refreshed the entire brand experience through everything from the logo and gift cards to shopping bags, store signage and new packaging for the private label birdseed.
Reinvent a local retail chain. The Wild Bird Store approached us for a brand refresh and a new name. After a brand audit, we recommended that instead of changing their name, they should own the name they already had. From that position, we developed a fresh and inspired new identity that truly is "all things birds, for all seasons."
Located in Dubuque and Davenport, Iowa, Elements Acupuncture + Wellness offers the most complete integrative health methods available with Chinese medicine by board-certified and licensed Acupuncturists. To differentiate themselves in the integrative health market, they realized they needed to define and create a cohesive brand. We developed brand with both a voice and look/feel that conveyed the fact that their clients benefit from their knowledge of services that go way beyond pain, regaining vibrancy and energy for life.
FIXIT is a IT support services company that specializes in basic support for small office networks. They needed an identity that reflected their focus on "IT support minus the geek speak."
Our rapport with this Anglo-Italian inspired clothing retailer yielded a complete collar-to-cuff brand makeover. We created an icon and "cable K" pattern for everything from gift cards to point-of-sale.
Extend the brand through consumer touchpoints We breathed life into the Kuhlman brand by extending the Anglo-Italian look we had created to hangtags, shirt-size charts, gift card systems and in-store signage.
An assortment of design á la carte ...
Napa Jack’s had everything that you would expect from a wine, beer and spirits boutique — except the snobbery. We took a full-bodied approach to create a hip, warm and charismatic identity system, direct mail, packaging, gift cards and in-store point of sale.
Bring a wine shop to life. This identity is for a neighborhood wine and spirits shop without all the snobbery. The color palette, derived from sun-saturated nature and wine colors gives a warm and tantalizing taste to the new brand. Patterns derived from wine glasses and bottles were created to bring some fun to the table.
Life is beautiful. Work can be too. Our collaboration with this office supplies retailer has resulted in a new directions for the corporate brand as well as brand positioning, identity development and in-store point of sale for a series of private label brands.
Open Arms of Minnesota
Open Arms of Minnesota was founded in 1986 to provide healthy home-cooked meals to people living with HIV/AIDS. Through our 4C giving program, we created a new brand identity to position Open Arms for an expanded mission—serving those living with other life-threatening illnesses such as multiple sclerosis, breast cancer and ALS.
To create a hip, posh Midwest spa that stands out from the myriad of other salon spas, we created Pagoda’s name, identity, business system, signage and advertising.
Reinvent a category. Tom Schmidt — an icon in the salon and spa industry — was launching a new five-star spa experience offering unprecedented services and amenities. We created the positioning platform, Zen-inspired brand name, clean contemporary logo and business system.
Extend the brand through consumer touchpoints. Personalized guest interactions are an integral part of the premium experience at Pagoda. Our thank you card system introduced a brand pattern reminiscent of this premium caché.
Palmer Printing is a strategic printing partner that provides account service expertise that goes beyond ink on paper.
Establish your Friday at Relax-a-daisical, the Mall of America’s newest destination for outdoor enthusiasts and weekend-lovers. We developed the entire brand strategy, from the name to the identity, signage, gift cards, bags and boxes.
A desire to provide men with damn nice haircuts and manly rub downs led to a new identity, visual language and advertising for this no-frills barber shop.
Creating a Schmidty Brand. This hip barbershop experience—damn nice haircuts, manly rubdowns and no-frills pricing—was translated into a distinct brand voice and identity system.
A brochure just for men. We created a family of logos inspired by beer, sports and cigars, then translated these into a series of beer coasters with services and pricing on the reverse. The result is a brochure chock-full of testosterone.
Kicks my ass and I love it summarizes the personality of THE FIRM, a Minneapolis-based workout studio and gym. We revamped the entire brand experience, including identity system, gift cards, postcards, fitness apparel and collateral.
Refine a local fitness leader. A sweat-packed(kicks my ass and I love it) attitude was used to refine this identity. We created an energy inspired logo, color palette and pattern system to bring this brand to life.