IMAGEHAUS

Identity

• AMAZE

  AMAZE in an organization with a focus to challenge bias in schools, faith communities and after-school programs through easy-to-use curricula. We developed a new identity for Amaze that matched their credibility and ability to empower young people, so they can make a difference in our diverse world.

  • 
  • 
  • 
  • 
  • 

• All Seasons Wild Bird Store

  Our complete brand audit strategically positions All Seasons Wild Bird Store as a destination for backyard birders and wildlife watchers — year around. We refreshed the entire brand experience through everything from the logo and gift cards to shopping bags, store signage and new packaging for the private label birdseed.

  • 
  • 

    Reinvent a local retail chain. The Wild Bird Store approached us for a brand refresh and a new name. After a brand audit, we recommended that instead of changing their name, they should own the name they already had. From that position, we developed a fresh and inspired new identity that truly is "all things birds, for all seasons."

• Elements Acupuncture

  Located in Dubuque and Davenport, Iowa, Elements Acupuncture + Wellness offers the most complete integrative health methods available with Chinese medicine by board-certified and licensed Acupuncturists. To differentiate themselves in the integrative health market, they realized they needed to define and create a cohesive brand. We developed brand with both a voice and look/feel that conveyed the fact that their clients benefit from their knowledge of services that go way beyond pain, regaining vibrancy and energy for life.

  • 
  • 
  • 

• FIXIT

  FIXIT is a IT support services company that specializes in basic support for small office networks. They needed an identity that reflected their focus on "IT support minus the geek speak."

  • 
  • 
  • 

• Kuhlman Company

  Our rapport with this Anglo-Italian inspired clothing retailer yielded a complete collar-to-cuff brand makeover. We created an icon and "cable K" pattern for everything from gift cards to point-of-sale.

  • 
  • 

    Extend the brand through consumer touchpoints We breathed life into the Kuhlman brand by extending the Anglo-Italian look we had created to hangtags, shirt-size charts, gift card systems and in-store signage.

• MadeSmart Housewares

  • 
  • 

• Miscellaneous

  An assortment of design á la carte ...

  • 
  • 
  • 

• Napa Jack’s

  Napa Jack’s had everything that you would expect from a wine, beer and spirits boutique — except the snobbery. We took a full-bodied approach to create a hip, warm and charismatic identity system, direct mail, packaging, gift cards and in-store point of sale.

  • 
  • 

    Bring a wine shop to life. This identity is for a neighborhood wine and spirits shop without all the snobbery. The color palette, derived from sun-saturated nature and wine colors gives a warm and tantalizing taste to the new brand. Patterns derived from wine glasses and bottles were created to bring some fun to the table.

  • 

• OfficeMax

  Life is beautiful. Work can be too. Our collaboration with this office supplies retailer has resulted in a new directions for the corporate brand as well as brand positioning, identity development and in-store point of sale for a series of private label brands.

  • 
  • 
  • 

• Open Arms of Minnesota

  Open Arms of Minnesota was founded in 1986 to provide healthy home-cooked meals to people living with HIV/AIDS. Through our 4C giving program, we created a new brand identity to position Open Arms for an expanded mission—serving those living with other life-threatening illnesses such as multiple sclerosis, breast cancer and ALS.

  • 
  • 
  • 
  • 
  • 
  • 
  • 
  • 

• Pagoda

  To create a hip, posh Midwest spa that stands out from the myriad of other salon spas, we created Pagoda’s name, identity, business system, signage and advertising.

  • 
  • 

    Reinvent a category. Tom Schmidt — an icon in the salon and spa industry — was launching a new five-star spa experience offering unprecedented services and amenities. We created the positioning platform, Zen-inspired brand name, clean contemporary logo and business system.

  • 

    Extend the brand through consumer touchpoints. Personalized guest interactions are an integral part of the premium experience at Pagoda. Our thank you card system introduced a brand pattern reminiscent of this premium caché.

• Palmer

  Palmer Printing is a strategic printing partner that provides account service expertise that goes beyond ink on paper.

  • 
  • 
  • 
  • 

• Relax-a-daisical

  Establish your Friday at Relax-a-daisical, the Mall of America’s newest destination for outdoor enthusiasts and weekend-lovers. We developed the entire brand strategy, from the name to the identity, signage, gift cards, bags and boxes.

  • 
  • 
  • 

• Schmidty’s

  A desire to provide men with damn nice haircuts and manly rub downs led to a new identity, visual language and advertising for this no-frills barber shop.

  • 
  • 

    Creating a Schmidty Brand. This hip barbershop experience—damn nice haircuts, manly rubdowns and no-frills pricing—was translated into a distinct brand voice and identity system.

  • 

    A brochure just for men. We created a family of logos inspired by beer, sports and cigars, then translated these into a series of beer coasters with services and pricing on the reverse. The result is a brochure chock-full of testosterone.

• THE FIRM

  Kicks my ass and I love it summarizes the personality of THE FIRM, a Minneapolis-based workout studio and gym. We revamped the entire brand experience, including identity system, gift cards, postcards, fitness apparel and collateral.

  • 

    Refine a local fitness leader. A sweat-packed(kicks my ass and I love it) attitude was used to refine this identity. We created an energy inspired logo, color palette and pattern system to bring this brand to life.

  • 
  •