IMAGEHAUS

All Work

• All Seasons Wild Bird Store

  Our complete brand audit strategically positions All Seasons Wild Bird Store as a destination for backyard birders and wildlife watchers — year around. We refreshed the entire brand experience through everything from the logo and gift cards to shopping bags, store signage and new packaging for the private label birdseed.

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    Reinvent a local retail chain. The Wild Bird Store approached us for a brand refresh and a new name. After a brand audit, we recommended that instead of changing their name, they should own the name they already had. From that position, we developed a fresh and inspired new identity that truly is "all things birds, for all seasons."

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    A bird on the bag is worth two in the bush. We created this bag duo to elevate the brand and remind customers that they will not receive this kind of hip, urban caché from any other bird specialty shops in town.

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• AMAZE

  AMAZE in an organization with a focus to challenge bias in schools, faith communities and after-school programs through easy-to-use curricula. We developed a new identity for Amaze that matched their credibility and ability to empower young people, so they can make a difference in our diverse world.

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• CVS/pharmacy

  CVS/pharmacy is a trusted drugstore resource for all the ways you care. Our collaboration with this health care leader has resulted in everything from national promotional and seasonal campaigns, brand and packaging development and in-store point of sale.

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• Elements Acupuncture

  Located in Dubuque and Davenport, Iowa, Elements Acupuncture + Wellness offers the most complete integrative health methods available with Chinese medicine by board-certified and licensed Acupuncturists. To differentiate themselves in the integrative health market, they realized they needed to define and create a cohesive brand. We developed brand with both a voice and look/feel that conveyed the fact that their clients benefit from their knowledge of services that go way beyond pain, regaining vibrancy and energy for life.

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• FIXIT

  FIXIT is a IT support services company that specializes in basic support for small office networks. They needed an identity that reflected their focus on "IT support minus the geek speak."

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• Ken Davis Barbeque

  We were afforded the opportunity to reinvent the legacy brand of Ken Davis BBQ sauce. We developed over 15 unique designs and crafted a survey that distributed to over 5000 participants online. Using these consumer insights, we were better able to shape the final direction and created a design that was based on results, not just pretty design.

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• Kuhlman Company

  Our rapport with this Anglo-Italian inspired clothing retailer yielded a complete collar-to-cuff brand makeover. We created an icon and "cable K" pattern for everything from gift cards to point-of-sale.

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    Extend the brand through consumer touchpoints We breathed life into the Kuhlman brand by extending the Anglo-Italian look we had created to hangtags, shirt-size charts, gift card systems and in-store signage.

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    Tie it all together We created a tie envelope to serve as gift packaging and give customers the sense of quality they have come to expect from Kuhlman.

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    A box fit for a Kuhlman shirt How do you create a refined yet economical shirt box? Sometimes simpler is better. We had the printer emboss the prestigious Italian-inspired logo we had created as the box was being die-cut.

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    Two for the price of one. Kuhlman was looking for a coupon to give to potential investors, vendors and friends. Through savvy design we were able to give them a diecut free shirt coupon as well as table tents to advertise the stores in food courts of shopping malls.

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    Remember the brand. We created this fun little giveaway to keep the Kuhlman shirt patterns in front of the consumer. While the obvious use is a memory game, the game pieces also introduced customers to shirt patterns they might not have noticed before and helped them coordinate their wardrobe.

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    A brand to stand up for. We created this colorful pattern, which was extended into Kuhlman's annual flip flop design. These were a hit with customers.

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    Who is lonely? Kuhlman, a fine shirt shop, was launching its Standards line. We created these in-store promotions, inspired by newspaper personal ads, to introduce customers to this staple line of shirts.

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• MadeSmart Housewares

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• MinuteClinic

  MinuteClinic is doing what they can to make health care a little easier for families across the nation. Our partnership with MinuteClinic has included national awareness campaigns, brand development and in-store point of sale.

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• Miscellaneous

  An assortment of design á la carte ...

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• Napa Jack’s

  Napa Jack’s had everything that you would expect from a wine, beer and spirits boutique — except the snobbery. We took a full-bodied approach to create a hip, warm and charismatic identity system, direct mail, packaging, gift cards and in-store point of sale.

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    Bring a wine shop to life. This identity is for a neighborhood wine and spirits shop without all the snobbery. The color palette, derived from sun-saturated nature and wine colors gives a warm and tantalizing taste to the new brand. Patterns derived from wine glasses and bottles were created to bring some fun to the table.

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    Let the people know. Utilizing the anti wine-snobbery tone and fun graphic patterns, we created a direct mail campaign to let the neighborhood know there was now a wine shop that fits their life right in their backyard.

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    Carry your wine in style. No plain brown paper bags found here. These wine carriers show customers that this shop is willing to go the extra mile to enhance their buying experience.

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• OfficeMax

  Life is beautiful. Work can be too. Our collaboration with this office supplies retailer has resulted in a new directions for the corporate brand as well as brand positioning, identity development and in-store point of sale for a series of private label brands.

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• Open Arms of Minnesota

  Open Arms of Minnesota was founded in 1986 to provide healthy home-cooked meals to people living with HIV/AIDS. Through our 4C giving program, we created a new brand identity to position Open Arms for an expanded mission—serving those living with other life-threatening illnesses such as multiple sclerosis, breast cancer and ALS.

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• Pagoda

  To create a hip, posh Midwest spa that stands out from the myriad of other salon spas, we created Pagoda’s name, identity, business system, signage and advertising.

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    Reinvent a category. Tom Schmidt — an icon in the salon and spa industry — was launching a new five-star spa experience offering unprecedented services and amenities. We created the positioning platform, Zen-inspired brand name, clean contemporary logo and business system.

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    Extend the brand through consumer touchpoints. Pagoda is a gift of immense and intimate proportions, represented with a gift card system including multiple variations

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    A new kind of religion. A direct mail campaign introduced Pagoda in the marketplace. The goal was to entice people to convert to Pagoda's definition of a spa — a new religion, if you will.

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    Extend the brand through consumer touchpoints. Personalized guest interactions are an integral part of the premium experience at Pagoda. Our thank you card system introduced a brand pattern reminiscent of this premium caché.

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    Extend the brand through consumer touchpoints. Personalized guest interactions are an integral part of the premium experience at Pagoda. Our thank you card system introduced a brand pattern reminiscent of this premium caché.

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    A new kind of religion. To launch Pagoda, an advertising campaign was created to extend awareness and position Pagoda as the place for salvation in this world.

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    Worship your Mother. We created a Mother's Day campaign, which was extended in-store with ceiling danglers, counter cards and bud vase signage that presented the gift package offer.

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    Worship your Mother. The Mother's Day campaign included a storefront signage system introducing the "Worship Her" theme.

• Palmer

  Palmer Printing is a strategic printing partner that provides account service expertise that goes beyond ink on paper.

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    Triple zipper direct mail

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    Triple zipper direct mail

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• Relax-a-daisical

  Establish your Friday at Relax-a-daisical, the Mall of America’s newest destination for outdoor enthusiasts and weekend-lovers. We developed the entire brand strategy, from the name to the identity, signage, gift cards, bags and boxes.

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• Schmidty’s

  A desire to provide men with damn nice haircuts and manly rub downs led to a new identity, visual language and advertising for this no-frills barber shop.

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    Creating a Schmidty Brand. This hip barbershop experience—damn nice haircuts, manly rubdowns and no-frills pricing—was translated into a distinct brand voice and identity system.

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    A brochure just for men. We created a family of logos inspired by beer, sports and cigars, then translated these into a series of beer coasters with services and pricing on the reverse. The result is a brochure chock-full of testosterone.

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    The gift of Schmidt Our gift card system positions Schmidty's as the ideal gift for existing and potential Schmidtheads. Making it easy to give the gift of Schmidt.

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    Walking billboards. A line of sports jerseys feature the family of brand logos that serve as a trend statement to avid Schmidtheads as well as a uniform for staff.

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    Every guy needs a six pack. We created a print ad to establish awareness of a Schmidty's frequency package. Our design is simple, in line with the brand personality and integrates the message.

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• Sonia Kashuk

  Sonia Kashuk beauty brand was born in partnership with Target stores. Along with Target, we developed the packaging design for her self-tanner product line.

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• THE FIRM

  Kicks my ass and I love it summarizes the personality of THE FIRM, a Minneapolis-based workout studio and gym. We revamped the entire brand experience, including identity system, gift cards, postcards, fitness apparel and collateral.

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    Refine a local fitness leader. A sweat-packed(kicks my ass and I love it) attitude was used to refine this identity. We created an energy inspired logo, color palette and pattern system to bring this brand to life.

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